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How These Luxury Hospitality Brands Are Making Sustainability, Sexy.

Updated: Sep 6, 2023

In recent years, the hospitality industry has been undergoing a remarkable transformation as luxury brands strive to align their practices with sustainability principles. From reducing carbon footprints to championing eco-friendly initiatives, many luxury hotels and resorts are leading the charge towards a greener and more responsible future. Let's explore 10 real examples of how these luxury hospitality brands are making sustainability a cornerstone of their operations.


Soneva Resorts (Various Locations)


Soneva Resorts are renowned for their commitment to sustainable luxury. In the Maldives and Thailand, they pioneered the concept of "barefoot luxury," focusing on renewable energy, waste reduction, and locally sourced ingredients. At Soneva Fushi, they launched an initiative to upcycle and repurpose plastics, creating eco-friendly furniture and decor.


Six Senses Hotels Resorts Spas (Various Locations)


Six Senses is dedicated to sustainability, aiming to eliminate single-use plastics from its properties by 2022. The brand also focuses on community development, supporting local projects and initiatives. Their property in Douro Valley, Portugal, utilizes solar energy and water from their own wells to minimize environmental impact.


LUX Resorts & Hotels (Various Locations)*


LUX* Resorts & Hotels places a strong emphasis on sustainability and reducing waste. At their resorts, they have initiatives like "Message in a Bottle," where guests are encouraged to pick up litter from the beach in exchange for rewards. They also focus on supporting local communities and implementing energy-efficient practices.


Grootbos Private Nature Reserve (South Africa)


Situated in the heart of the Cape Floral Kingdom, Grootbos Private Nature Reserve is dedicated to conservation. The property is involved in various conservation projects and supports the local community through education and employment. They have also eliminated single-use plastics and prioritize sustainable food sourcing.


Fogo Island Inn (Canada)


Fogo Island Inn in Canada practices a unique form of "geotourism," focusing on preserving the local culture, economy, and environment. The inn sources local materials for construction, and all its profits are reinvested into the local community. Their emphasis on community involvement is a key aspect of their sustainability efforts.


Singita (Various Locations in Africa)


Singita's luxury lodges in Africa are known for their commitment to conservation and sustainable tourism. They have dedicated conservation teams that focus on wildlife preservation and habitat restoration. Singita's properties also support local communities by providing education and healthcare resources.


The Brando (French Polynesia)


The Brando is a prime example of eco-luxury, located on a private island in French Polynesia. The resort is powered by solar energy and utilizes innovative seawater air-conditioning systems. It also supports local initiatives and engages guests in conservation activities.


Costa Rica Marriott Hotel Hacienda Belén (Costa Rica)


Costa Rica Marriott Hotel Hacienda Belén focuses on sustainable practices and minimizing its environmental impact. The hotel has implemented water-saving initiatives, uses renewable energy sources, and supports local suppliers. They are also engaged in reforestation projects and waste reduction efforts.


Wolwedans (Namibia)


Wolwedans in Namibia is a leader in eco-tourism. The lodge operates on solar power and incorporates sustainable building practices. Wolwedans focuses on desert conservation and community upliftment, working closely with local communities to ensure the long-term protection of the environment.


Amanpulo (Philippines)


Amanpulo is committed to preserving the natural beauty of its pristine island location. The resort's "One Island One Product" initiative supports local artisans, promoting their traditional crafts and products. Amanpulo also focuses on marine conservation, protecting coral reefs and marine life.

These real-world examples demonstrate that luxury and sustainability can indeed go hand in hand. These luxury hospitality brands are paving the way for a more responsible and mindful approach to travel, setting an example for the industry as a whole. By integrating eco-friendly practices, supporting local communities, and prioritizing conservation efforts, these brands are redefining the very essence of luxury travel.


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